Yesterday we have talked about Google stock price collapse 9% at 8 minutes, and Google's CEO "Larry Page" leave a long message at his G+ page in order to extinguishing. Larry Page says that mobile monetization will reach 8 billion more than 2012 target 2.5 billion.
So, now I want to explain what will happen in the future, abundance information, abundant computing, and abundant of mobile facility.
Because of the transition from one screen to multiscreens, the internet advertising now in a difficult position. An advertising cost for a smartphone or a tablet is "cheaper" than computer.I tried to use the super power to predict the future of internet, or social network.
1.The future of social network, must join the "E-wallet" function.
2.The future of social network, must to be merged with "Electronic Commerce".
3.The main customer is not sitting in front of a computer, the mobile facility user is the target for above two features.
If you have operating a blog or online media, then you must have seen a truth: "The banner ad now has a bad bad Click Though Rate, even lower than 0.1%." Maybe CPM will help increase the image of your business for these audience, but not fast enough.
Nowadays more and more entrepreneur chose "CPA" to be the main ad manner, but for these bloggers and online media operators that CPA profit not enough support their business, and needless to say the efficiency of "CPM", "CTR" at the mobile facility.
Recently, I have observed a phenomenon from Alexa that there are a monster invaded Taiwan internet. This monster come from china, named "Taobao". It's just like a popular "Chinese Amazon" and has 600 million member around the world.
If the Social Network combine with an auction site, what will happen? Let me guess, the last time you pay money for some stuff at internet is in what kind of case?
1. You have seen a beautiful model wearing a beautiful dress, and you want to be beautiful just like her...So you paid money in an auction site.
2. You have seen an open box article and be enticed to buy the same stuff, so you take out your VISA credit card and...
3. Maybe you surfing a shopping website and forgot your lunch, then you careless paid these items.
Okay, above three reason you paid money are Similarities. One at the auction site, the others are because the influence of "blogs" and "social network".
Try to imagine that if the auction site and social network "combined", what will happen?
I dare to say that the site will become a monster because the website will monetize the flow and E-Wallet (included be a middleman) to a huge amount of money. Maybe the auction site and social network can through "cross-industry" to combine and share the profit.
Status analysis
I guess the first one complete cross-industry alliance company is "Taobao" and "Sina Weibo". China monetize the website flow and auction site are done very well, and do anything are faster than other country. But all in all it just prediction, let us observe the future.
The second one is "Google". Why? because google already have a almost perfect E-Wallet system and have a shopping site "Google play" (they not only sold the software, but Nexus 7 and then quickly sold out) and "Google Shopping". Of course, there are a good social network "Google+" too! Over 100 million active users per day.
I think the "Broken Information" is a good thing and a bad thing too. Broken information let us always get the latest information, but nearly 80% are spam. Nowadays, more and more broken information appear in our Facebook or Twitter, and a good filter is necessary.
Google+ have a good conception named "Circle", we must classify our friend and give these circle a name. Maybe you can create a circle named "Spam" or "Unwanted" to classify these friend he always post junk information. In my opinion, Google+ is a better platform to merge the EC (Electronic Commerce) system than Facebook or twitter.
The social network is an unexploited gold mountain. Although so many people open it everyday, but no one finished a great monetization.
Where we go tomorrow? heh...
1. You have seen a beautiful model wearing a beautiful dress, and you want to be beautiful just like her...So you paid money in an auction site.
2. You have seen an open box article and be enticed to buy the same stuff, so you take out your VISA credit card and...
3. Maybe you surfing a shopping website and forgot your lunch, then you careless paid these items.
Okay, above three reason you paid money are Similarities. One at the auction site, the others are because the influence of "blogs" and "social network".
Try to imagine that if the auction site and social network "combined", what will happen?
I dare to say that the site will become a monster because the website will monetize the flow and E-Wallet (included be a middleman) to a huge amount of money. Maybe the auction site and social network can through "cross-industry" to combine and share the profit.
I guess the first one complete cross-industry alliance company is "Taobao" and "Sina Weibo". China monetize the website flow and auction site are done very well, and do anything are faster than other country. But all in all it just prediction, let us observe the future.
The second one is "Google". Why? because google already have a almost perfect E-Wallet system and have a shopping site "Google play" (they not only sold the software, but Nexus 7 and then quickly sold out) and "Google Shopping". Of course, there are a good social network "Google+" too! Over 100 million active users per day.
I think the "Broken Information" is a good thing and a bad thing too. Broken information let us always get the latest information, but nearly 80% are spam. Nowadays, more and more broken information appear in our Facebook or Twitter, and a good filter is necessary.
Google+ have a good conception named "Circle", we must classify our friend and give these circle a name. Maybe you can create a circle named "Spam" or "Unwanted" to classify these friend he always post junk information. In my opinion, Google+ is a better platform to merge the EC (Electronic Commerce) system than Facebook or twitter.
The social network is an unexploited gold mountain. Although so many people open it everyday, but no one finished a great monetization.
Where we go tomorrow? heh...
